Project

A digital advertising project focused on full-funnel Meta Ads (Facebook & Instagram) to drive Shopify sales for the baby and parenting niche. Responsibilities included optimizing conversion, traffic, catalog, and awareness campaigns, analyzing creative performance, refining targeting, and retargeting high-intent users. Conversion rate optimization (CRO) efforts were applied to improve ATC-to-purchase efficiency, while video-first strategies and tactical planning boosted ROAS and audience engagement across multiple segments.

An integrated digital marketing project for Menoplus encompassing Facebook Ads, WhatsApp campaigns, webinar lead generation, Shopify sales, and conversion rate optimization. The scope included evergreen and tactical campaign execution, CRM-based lead nurturing, and performance tracking across customer journeys. Key responsibilities involved scaling high-performing funnels, optimizing ROAS, and leveraging CRM strategies to boost retention, personalization, and lifetime customer value.

A comprehensive performance marketing project for J Arthur combining Facebook, Instagram, and Google Ads. The analysis covers WhatsApp lead generation, traffic campaigns, conversion tracking, and catalog ads. Focused on optimizing ROAS and cost-efficiency, the project included creative performance reviews, targeting insights, and strategic recommendations for budget reallocation and ad improvements across different funnel stages.

A branding and digital marketing project for 11th Space, combining organic content strategy with Facebook and Instagram Ads optimization. The project focused on increasing awareness, engagement, and reach through original content and high-performing ads. Responsibilities included performance analysis, content recommendations, and full-funnel advertising strategies to support community growth and brand credibility.

A digital marketing project managing RENCAN’s paid media strategy across multiple platforms. Focused on driving traffic to the website and marketplace through Facebook and Instagram ads, the project involved optimizing creatives, improving CTRs, and aligning campaigns with Facebook ad policies. Each month included performance analysis, budgeting, and strategic content recommendations to boost conversions and engagement.

A performance marketing project focused on analyzing and optimizing CPAS (Collaborative Performance Advertising Solution) campaigns for Shopee. The project includes ad set performance review, CTR and CPC analysis, audience behavior insights, and strategic suggestions to improve ad efficiency and drive conversions through Facebook and Instagram platforms.

A performance marketing project involving Facebook Ads analysis, A/B testing strategies, and budgeting plans. Focused on audience targeting, content recommendations, and competitor benchmarking to maximize ROI and improve campaign efficiency for fashion brand Celcius IDN.

A digital marketing project focused on analyzing brand performance across social media, online ads, and e-commerce platforms. Includes strategic insights on engagement trends, content effectiveness, and customer behavior, along with actionable recommendations to optimize campaigns and drive conversions.

Running Meta Ads CPAS for Shopee, CPAS for Tokopedia, and TikTok Ads, made and monitoring Ads Performance dashboard (Looker Studio)